Mar 2010

Loud & Clear is one of the UK’s leading specialist audio retailers, with showrooms in Edinburgh and Glasgow. They design and install audio and home cinema systems that deliver the ultimate in performance.

Established in 1996, their branding was based around an illustrated gramophone icon. Over time it had received subtle tweaks, but on most applications it was either too detailed or small to have real impact.

The rebranding we created uses a simplified graphic gramophone cone, which gives use a link to the heritage of the company, but delivers a bold and contemporary identity.

What we created:

  • Branding and logo design
  • Advertising and campaign design

Full identity

New and old logo comparision

Vertical quarter page ads

Full page SoGo magazine

Full page Hi-fi News