Castle Composites are a Scottish based manufacturer of quality porcelain stoneware tiles and slabs. Available UK wide to trade and retail customers via their network of specialist stockists. B&Q and Homebase stores have also started stocking their products.
Their world-class products were being held back by a dated logo and website, Castle commissioned Haiwyre to overhaul their branding and website.
A simple, elegant and timeless new identity was created that reflects the high quality of their products. Based around their company name, a subtle castle icon was created by altering the letters T and L of Castle.
The icon can be used either as part of the namestyle of separately as a brand marque icon/avatar.
The second stage was to design and build a bespoke and responsive website. Simplifying the navigation, structure and product listing was the key to delivering a website that was intuitive and easy to find products.
The layout echo’s their product tiles, and has a simple, modern interface. Even although Castle currently do not sell online, the site has full eCommerce functionality built in to help future-proof the company if they decide to change their sales structure.