Feb 2013

Leap Sports is a new charity organisation that champions equality and inclusion for all in Scottish sports.

We developed a bold, simple and dynamic identity. The A has been adapted into a stylised up arrow, signifying not only movement but also progress.

A series of promotional materials were then created to strengthen the LEAP brand identity. Each of these uses an inspiring statement containing the ^ element from the logo, which helps reinforce the brand name and identity, even when it doesn’t appear.

A series of promotional materials were then created to strengthen the LEAP brand identity. Each of these uses an inspiring statement containing the ^ element from the logo, which helps reinforce the brand name and identity, even when it doesn’t appear.

What we created:

  • Branding and logo design