Choose Life is the Scottish national strategy group set up to help educate and prevent suicide.
The largest at risk group are young men, and we were approached to design an awareness raising campaign to target young men in and round bars and clubs.
Striking graphics in bold colours printed on custom beer mats were produced. Each used a simple, but intriguing heading to encourage people to talk about their feelings either with friends and family, or with the organisations detailed on the reverse.
The campaign was then developed into posters and advertisements for public transport.