Activist Academy is a five day intensive skills-based training programme for young people in Europe who have a strong interest in LGBTQI rights. The course is run annually, funded by the European Union and the training is mentored by five leading European charities.
We developed a bold and engaging campaign based around the idea it can only take one person to start change.
From the launch period through to the course completion, social media was responsible for 61.5% of all website referrals with FaceBook being the primary source of visitors.
Interestingly the Apply page on the website had more visitors than the home page – as this was the main link we used for all online advertising.
In the first year, Activist Academy had 1,018 enquiries with 80 applications submitted for 25 places.
Our work for Activist Academy included:
Hayburn Studios, 23 Burgh Hall Street Glasgow G11 5LN